Navigating a Fast-Paced Environment Whilst Effectively Protecting your Brand and Bringing Value to the Business
Brand owners are constantly being challenged by marketing trends, new legal decisions on digital products and different counterfeiting and infringements. Yet understanding how to navigate this fast-paced environment whilst effectively protecting your brand and bringing value to the business is of utmost importance.
On September 20th, 70+ senior IP professionals from organizations such as Walt Disney, Target, Meta, Bath & Body Works, Paypal, Mondelez International and BNY Mellon will be gathering for a series of interactive roundtable discussions on topics including:
Exploring the most recent developments in the metaverse: Implications of the latest lawsuits and court decisions
Balancing effective brand protection with tighter budgets
Joining forces with online marketplaces and social media platforms to win the war on counterfeiters
Understanding the impact of blanding on trademark strength
Request a copy of the full agenda below.
Session leaders include:
What to expect:
“All 3 sessions were very insightful and I had great conversations with the other participants. It was extremely nice that the main speaker was more like a moderator, and there was no presentation, which usually takes a lot of time and gives less room for exchange of thoughts and ideas. Thanks for a great event!” - IP Legal Counsel, Sports Company
“Very useful and very interesting! Much better than just listening to panels or keynote speakers at a conference - so much more engaging. Being in small group also makes it easier to share our experience that we otherwise wouldn’t be so comfortable in a room full of people. Great event, thank you!” - Senior Manager, Brand Protection, Media Company
“I was positively surprised by the level of attendees, that it had attracted professionals and not only service providers like many other conferences. Even in a very short time, we could build up very interesting discussions and share experiences.” - Senior Legal Counsel, Software Company