Navigating the Knowledge-Based Economy with a Value-Driven IP Strategy

Brand owners are constantly being challenged by marketing trends, new legal decisions on digital products and different counterfeiting and infringement. With not enough recognition and investment in their work, IP leaders in charge of brands must be able to demonstrate the value in protecting these assets.

On the 7th of February 2024, join 70+ IP leaders in a series of interactive roundtable discussions, covering topics such as:

• Building an effective global trademark portfolio to protect your IP assets internationally

• Joining forces with online marketplaces and social media platforms to win the war on counterfeiters

• Adapting your IP strategy in times of crisis to minimise disruptions and ensure resilience

What to expect:

“All 3 sessions were very insightful and I had great conversations with the other participants. It was extremely nice that the main speaker was more like a moderator, and there was no presentation, which usually takes a lot of time and gives less room for exchange of thoughts and ideas. Thanks for a great event!” - IP Legal Counsel, Sports Company

“Very useful and very interesting! Much better than just listening to panels or keynote speakers at a conference - so much more engaging. Being in small group also makes it easier to share our experience that we otherwise wouldn’t be so comfortable in a room full of people. Great event, thank you!” - Senior Manager, Brand Protection, Media Company

“I was positively surprised by the level of attendees, that it had attracted professionals and not only service providers like many other conferences. Even in a very short time, we could build up very interesting discussions and share experiences.” - Senior Legal Counsel, Software Company