Building a Smarter Trademark and Brand Protection Strategy for an Evolving Risk Landscape
As the trademark and brand protection landscape continues to evolve, IP leaders face growing pressure to navigate increasingly sophisticated infringement threats, emerging technologies and complex commercial considerations. From the rise of generative AI to changing digital enforcement challenges, protecting brand value requires a more proactive and strategic approach. With limited resources and competing business priorities, trademark leaders must find smarter ways to manage risk, demonstrate value and adapt their protection strategies.
On 10th February 2027, join 60+ senior trademark and brand protection leaders from across Europe for a series of interactive roundtable discussions, covering topics such as:
Rethinking IP protection strategies in the era of generative AI and emerging digital threats
Strengthening marketplace accountability and tackling increasingly sophisticated counterfeiting
Moving from AI experimentation to practical impact in trademark management
Building more proactive brand protection strategies to identify and mitigate risks before they escalate
Session leaders include:
What to expect:
“All 3 sessions were very insightful and I had great conversations with the other participants. It was extremely nice that the main speaker was more like a moderator, and there was no presentation, which usually takes a lot of time and gives less room for exchange of thoughts and ideas. Thanks for a great event!” - IP Legal Counsel, Sports Company
“Very useful and very interesting! Much better than just listening to panels or keynote speakers at a conference - so much more engaging. Being in small group also makes it easier to share our experience that we otherwise wouldn’t be so comfortable in a room full of people. Great event, thank you!” - Senior Manager, Brand Protection, Media Company
“I was positively surprised by the level of attendees, that it had attracted professionals and not only service providers like many other conferences. Even in a very short time, we could build up very interesting discussions and share experiences.” - Senior Legal Counsel, Software Company